Three small details on each product that help people find it, scan it and see it.

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Search engine listing

This is the title and short description that show in Google results and in link previews when someone shares the product on Facebook, WhatsApp, X or in a message.
1

Open the product

Go to Products and open a product.
2

Edit the listing

Find Search engine listing and click Edit. The box above shows how the result will look.
3

Write a title and description

Page title — up to 70 characters fit in a search result. Meta description — up to 160. The counters turn red when you go past what search engines usually show.
4

Save

Click Save. The change reaches your store after your next save or publish.
Leave them blank and your store uses the product title and the start of the product description instead, so every product has a listing even if you never open this box. The product’s first photo is used as the picture in link previews.

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Barcodes

Each variant can carry a barcode — an ISBN, UPC, EAN or GTIN. Open a product, open a variant, and fill in Barcode (ISBN, UPC, GTIN…). Save the product. Use the number printed under the barcode on the item or its box. Marketplaces, shopping ads and warehouses use it to recognise the exact item. Leave it blank if the item has no barcode.

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Alt text for photos

Alt text is a short description of a photo. Screen readers read it aloud to shoppers who can’t see the picture, and search engines use it to understand your images.
1

Open the product

Go to Products and open a product.
2

Click ALT on a photo

Hover over a photo (on a phone, it is always shown) and click ALT.
3

Describe the photo

Say what is in it, in plain words — for example “Green linen shirt, front view”. Up to 512 characters. Click Save.
Photos with alt text keep the ALT label visible, so you can see at a glance which ones still need it.

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Importing and moving from Shopify

All three come across automatically:
  • CSV import reads the SEO Title, SEO Description, Variant Barcode and Image Alt Text columns. See Import products from a file.
  • Importing from a Shopify link and moving your store from Shopify bring them over too.
When you update existing products from a file, a blank SEO or barcode cell keeps what you already have.
Products accept seo_title (255), seo_description (1000); variants accept barcode (255); images carry alt (512). Set an image’s alt with PATCH /api/v1/products/{id}/images/{image_id} and body {"alt": "..."}. Longer values return 422. The same fields are available through the Agent Gateway.