The Facebook Ads agent runs your Facebook and Instagram ads from a chat in your dashboard. Ask it in plain words, for example “Launch my best seller worldwide at $50 a day” or “How are my ads doing this week?”, and it does the work in your real ad account. Open it from Agents in the sidebar, then Facebook Ads.

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What it can do

  • Launch a sales campaign for your products: it picks your Page and pixel, builds the campaign, the ad set and one ad per picture or video, and optimizes for purchases.
  • Show results: spend, sales and return on ad spend for today or any recent period, per campaign.
  • Pause any campaign, ad set or ad right away.
  • Change budgets: lowering a budget happens right away; raising one waits for your approval.
  • Upload pictures and videos from your products or from a link you give it.

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Before you start

  1. Connect your Facebook ad account. Go to Settings → Integrations → Accounts and connect Meta. When Facebook asks, allow everything it lists, including managing ads for your Pages. If you connected before September 28, 2026, connect again once so the agent can create ads on your Page.
  2. Set a daily ad limit. On the same page, under Daily ad limit, enter the most the agent may spend per day in that ad account, then Save. The agent can’t turn on or raise anything without a limit. It can also ask you for one in the chat.
  3. Have a pixel. Purchase-optimized ads need your Facebook pixel. Set it up in Settings → Pixel if you haven’t.

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How approval works

Everything the agent creates starts paused, so building a campaign never spends money. When it’s ready to go live, or wants to raise a budget, the chat shows an Approve card with the daily budget, who will see the ads, how many ads and their pictures. Tap Approve and it goes live; tap Cancel and nothing changes. The same request also waits in Agents → Approvals, so you can decide there too. Pausing and lowering a budget never wait for approval.

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Your daily limit keeps watch

The limit covers the total daily budget of everything the agent manages in that ad account. Before anything goes live the agent checks it again against your live account. Every hour, PlatformDTC also compares today’s spend on the agent’s campaigns with your limit. If the limit is reached, those campaigns are paused and you get a notification.

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Good to know

  • The agent works only in the ad accounts you connected to this store.
  • It never makes up numbers, reviews or claims in your ads. It uses your products, prices and pictures.
  • Your own agent (Claude, ChatGPT, Cursor and others) can do the same through the dtc_meta_* tools, with the same approvals and limit. See Connect your own AI agent.