Markets let shoppers abroad see your store in their own currency and pay in it. A market is a group of countries that shares one currency: prices are converted at the live exchange rate (or a rate you fix), adjusted by a percentage if you want, and rounded to tidy price endings such as €24.99 or ¥3,000. Markets are off by default. Turning them on never changes a price in your store currency: your home country, and every country you do not add to a market, keep seeing exactly the prices they see today.

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Set up a market

  1. Go to Settings → Markets and switch on Sell in local currencies.
  2. Click Add market and fill in:
  1. Save. The preview shows what a product in your currency sells for in the market.

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What shoppers see

  • Storefront: prices appear in the shopper’s currency as soon as the page loads. The country is detected from their location (then their browser); they can change it with the country / currency selector in your footer.
  • Checkout: the cart, discounts, shipping and total are shown in the market currency, and the card is charged in it. The market follows the shipping country the shopper enters, so a French address is always charged in euros.
  • Receipt: the thank-you page shows what they paid, in the currency they paid.
Prices on the product page and at checkout are the same numbers: each product price is converted and rounded once, and everything else is worked out from those prices.

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Orders, payouts and reports

  • Every order is recorded in your store currency — revenue, discounts, profit and all dashboard reports add up in one currency, converted at the rate the shopper was charged.
  • The order page also shows Customer paid €42.99 (EUR), and any amount refunded in that currency.
  • Stripe converts the payment to your payout currency. Automatic rates already include Stripe’s conversion fee, so what you receive matches your store-currency price.

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Refunds

Refund from the order page as usual, in your store currency. The customer gets the matching amount back in the currency they paid, at the same rate as their order — a full refund returns exactly what they paid.

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What stays in your store currency

These are always charged in your store currency, even for shoppers in a market:
  • Subscriptions (subscribe-and-save and selling plans) and membership pricing — renewals are charged in your currency, so the first order is too.
  • PayPal — hidden while a shopper is in a market currency; card, Apple Pay, Google Pay and Link are offered.
  • Post-purchase offers after checkout.

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Sales tax

If your store collects sales tax (the Tax app), market orders are taxed too. Stripe Tax calculates the tax in the market currency on the converted prices, the shopper sees and pays it in their currency, and the order records it in your store currency. Refunds reverse the matching share of the tax. Currencies charged in whole steps (Icelandic króna, Ugandan shilling) are the one exception: when the calculated tax is not a whole step, that order is charged and taxed in your store currency.

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Duties and import taxes

Markets do not calculate duties or import taxes. If you ship internationally, state in your shipping policy who pays them (for example “duties are paid by the customer on delivery”), or raise the market’s price adjustment to cover duties you choose to absorb.

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Turn it off

Switch off Sell in local currencies, or switch off one market. Shoppers in those countries see your store currency again immediately; orders already placed keep their currency and refund in it.