Before you start
- Connect TikTok on Marketing → TikTok ads. Sign in with the TikTok for Business account that owns your ad account.
- Set a daily ad limit under Settings on that screen. This is the most that the campaigns your agent made may have running per day. No new campaign can have a bigger budget.
What the agent can do
- Show your campaigns and results: spend, clicks and sales per campaign.
- Build a campaign: the campaign, who sees it (countries), and the ad. The ad uses a video you give it (a link to your own upload), your words and a link to your product page. TikTok asks for a daily budget of at least $50 for a campaign.
- Pause a campaign right away.
- Turn a campaign on or raise its budget, after you approve.
What needs your approval
Requests wait in Agents → Approvals.
Tap Approve and it goes ahead; tap Cancel and nothing changes.
Cost guard
PlatformDTC checks every hour what the agent’s campaigns spent today. Once they reach your daily limit, they are paused and you get a notification. Nothing turns them back on by itself.Good to know
- The agent works only in the TikTok ad accounts you connected to this store.
- It never makes up numbers. Everything it tells you comes from your TikTok ad account.
- If TikTok says PlatformDTC isn’t allowed to do something yet, such as upload a video, reconnect TikTok on the TikTok ads screen.