The buyer survey asks your buyers how they actually use what they bought. About 30 days after an order arrives, buyers who agreed to your emails get a short email. Answering takes under a minute, on their phone, with no login. It gives you two things:
  • Numbers you can publish honestly, because they come from your own buyers: “41% of respondents take it in the evening”.
  • Plain feedback in the buyers’ own words.
It is off until you turn it on. Everything lives under Customers → Buyer survey.

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What it asks

One question per screen. Every question except the first can be skipped. The survey never asks about health results. The answers are about habits, not outcomes. Under Questions you can turn off any question except the product, as long as one multiple-choice question stays on, and edit the list of supplements buyers can pick (1 to 20). The email shows the timing question as five buttons. A tap opens the survey with that answer already chosen.

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Who gets it, and when

  • Day 30. 30 days after the carrier scans the order as delivered. When there is no delivery scan, 30 days after the order was placed, if it was shipped.
  • A two-week window. An order can be surveyed from day 30 to day 44. Turning the survey on reaches buyers who are in that window today, never your older order history.
  • Only buyers who agreed to marketing emails, and who never withdrew it.
  • EU, UK, Switzerland, Canada and other places that require it: only buyers who ticked the email box themselves. When the buyer’s country is unknown, nobody is emailed.
  • At most once every 90 days per buyer, whatever they ordered in between.
  • Up to 300 buyers a day per store. The emails go out once a day around 11:00 New York time.
  • Every email has an unsubscribe link. Unsubscribing stops this survey and your other marketing emails.
Addresses that bounced, complained or never open your emails are skipped automatically, as with your campaigns. The email comes from your store’s name and email address, with your logo and colour. Replies go to your store’s support email.

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See the answers

Customers → Buyer survey shows:
  • Buyers invited in the last 30 days and answers received.
  • One chart per question: how many people picked each answer, and what share of the people who answered that question.
  • A product filter when buyers answered about more than one product.
  • What buyers said: the comments, newest first, with OK to quote on the ones the buyer allowed you to quote.
Before anyone answers, the screen shows only “No answers yet”.

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Use the numbers honestly

These are answers your buyers chose to give. To keep them trustworthy:
  • Say who they come from: “of respondents” or “of the 212 buyers who answered”, never “of customers” or “people”.
  • Show the count next to a percentage. “64% (of 25 respondents)” reads very differently from “64%”.
  • Never present them as health results. “Most respondents take it in the evening” is a habit. Nothing here shows that a product works.
  • Comments: quote only those marked OK to quote, without the buyer’s name, and only after you have read them. Leave out anything that reads as a health claim.

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For agents

Agents connected to your store can read the results with dtc_get_buyer_survey_results (permission customers:read). Pass product_id for one product. It returns the same numbers and comments as the screen, with each comment’s quote_ok flag. An agent must not publish a comment unless quote_ok is true and you have reviewed it.